No. 1: Coca-Cola
In a hard year for fizzy drink makers,
Coke gained luster. Credit the über-successful Coke Zero, a no-cal beverage with a more macho image than Diet Coke.
No. 2: IBM
IBM has strived to make itself more broadly relevant by focusing on clean air and water, more efficient health care, and mass transportation.
No. 3: Microsoft
For the first time,
Microsoft's sales slipped. Yet it also began forcefully taking on its rivals, launching the Bing search engine and advertising hard against Apple.
No. 4: General Electric
GE painted itself green with its "ecomagination" crusade. Now it aims to color itself healthy by pushing health-care solutions in underserved markets.
No. 5: Nokia
Nokia continues to lag in smartphones, but its reputation for robust construction, ease of use, and low-key style has helped it dominate mass-market handsets.
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